The Build: Coinbase San Francisco

The Build is an ongoing documentary project following Coinbase through a period of change, from the build-out of its San Francisco office to the teams in New York and Vietnam. I work the way I do on the streets: quietly, in the background, letting people be themselves while I watch for the moments that capture the essence of each milestone. The result is a candid visual archive that tells the full story, ready for the team to use internally and externally.